Johnnie Walker launches personalized whisky range

Described as “a cutting-edge, online whisky personalisation experience that enables people to purchase new and exclusive Johnnie Walker whiskies, matched to an individual’s flavour preferences,” the concept was created by Diageo Futures – the producer’s innovation arm.

Consumers select their perfect blend by answering a series of questions, that will direct them to one of six flavour profiles: Light & Zesty; Rich & Complex; Fresh & Delicate; Rich & Smoky; Rich & Fruity; and Vibrant & Spicy. The bottle is then personalised and engraved directly onto the glass bottle, before being delivered directly to the recipient’s door.

Johnnie Walker My Edition will also help people who are new to Scotch discover the wide range of flavours found in Johnnie Walker whiskies.

Available on www.johnniewalkermyedition.com